Fair Trade the White House – have you signed up yet?
We posted about this great campaign earlier in the year.
Sounds like a good idea, right? Well, if you agree that it is, visit the site again (www.FairTradetheWhiteHouse.com) and sign up.
But don’t stop there – pass the info on to your friends and ask them to do the same thing.
The growth of Fair Trade over recent years has been amazing, but the retailers/wholesalers/importers are just facilitators of this growth – the real drivers are consumers, people that make a difference by choosing to buy Fair Trade whenever they have that option, and asking for Fair Trade when they don’t have that option. It’s consumer demand that has encourage Cadbury’s to go Fair Trade with their leading brand, Milk Chocolate.
So, this campaign targets the highest profile consumers in the country; the occupants of the White House. Let them know that you support Fair Trade, and that you want them to support it too.